| Degree Name | Group/Major Subject | Board/Institute | Passing Year | No education info is found |
|---|
| Designation | Organization | From Date | To Date | No experience data is found |
|---|
Research Activities & Consultancy
| Title | Organization | Role | Fund | Year |
|---|---|---|---|---|
| Islamic Beliefs and Ethical Branding: The Role of Faith-Based Marketing in Muslim Consumer Loyalty | UGC-BRUR | Principal researcher | BDT 80,000 | 2025 |
| Market Assessment Report on: Uplifting Vulnerable Communities Livelihood Pathway through Digital Access | Christian aid, Bangladesh and Association for Integrated Development-Comilla (AID-Comilla) | Principal researcher | BDT 65,000 | 2024 |
| Factors Affecting Word of Mouth (WOM) Behaviour in Restaurant Industry: A Study on Rangpur City | UGC-BRUR | Principal researcher | BDT 72,000 | 2019-2020 |
| Organization | Type | Year |
|---|---|---|
| Rajshahi University Alumni Association (RUAA) | Alumnus | Lifetime |
| Rajshahi University Marketing Alumni Association (RUMAA) | Alumnus | Lifetime |
| Rangpur Cantonment Public School and College Alumni Association | Alumnus | Lifetime |
| Rangpur Zilla School Alumni Association | Alumnus | Lifetime |
| Journal | |
|---|---|
| 1 |
Rakib, Md. R. H. K., & Hasan, Md. M.-U.
: Digital Inclusion for Economic Empowerment: Transforming Livelihoods in Vulnerable Communities,
Journal of Social Science
, (impact factor: N/A),
2025 .
|
| 2 |
Mahmud, Md. S., Rahman, Md. M., Masud-Ul-Hasan, Md., & Islam, Md. A.
: Does “COVID-19 phobia” stimulate career anxiety?: Experience from a developing country,
Heliyon
, (impact factor: 3.6),
2021 .
|
| 3 |
Masud-Ul-Hasan, Md.
: Factors Affecting Customers Brand Switching Behavior in Mobile Telecommunication Industry: A Study of Pabna District in Bangladesh,
Asian Business Review
, (impact factor: 0.8),
2016 .
|
| 4 |
Masud-Ul-Hasan, M., Rahman, M. H., & Rana, M.
: Identifying Service Quality Attributes and Measuring Customer Satisfaction of Dhaka-Pabna Route Public Bus Service,
Asian Business Review
, (impact factor: 0.8),
2015 .
|
| Conference | |
| 1 |
Mahmud, M. S., Lima, R. P., Masud-Ul-Hasan, M., & Azom, S. S.
: Perceived Service Quality, Customer Satisfaction and Loyalty of Generation Y: An Empirical Investigation on Railway Services of Bangladesh,
International Conference on Business and Economic Challenges ICBEC-2021
, (impact factor: N/A),
2021 .
|
| Title | Event | Year |
|---|---|---|
| Rajshahi Board of Intermediate and Secondary Education Talent pool scholarship | For securing outstanding result in Secondary School Certificate in 2003 | 2003 |
| Nominated for Dean’s Merits Award, 2011 from Faculty of Business Studies University of Rajshahi | For outstanding result in MBA program in Oct 2013. | 2013 |
| • Rajshahi Board of Intermediate and Secondary Education general scholarship | For securing outstanding result in Higher Secondary School Certificate in 2005 | 2005 |
Md. Masud-Ul-Hasan
Associate Professor
Department of Marketing
Email: mhasan.mkt@brur.ac.bd
Phone: 8801717524868, PABX: